WYERED

TANNER WYER / FOUNDER + COMMERCIAL OPERATOR

Music-industry fluency.
Enterprise scale.
Builder’s range.

I build commercial momentum around complicated things people care about.

More than 20 years across music, entertainment, ticketing, platforms, live experiences, hospitality, and founder-led ventures. I work wherever relationships, commercial judgment, and multidisciplinary execution all matter.

LinkedIn ↗
2005–2011THE MUSIC INTERNET

Intern → Director of Music Sales

JamBase

Learn the market from inside the relationships.

At JamBase, Tanner became the top sales earner, led a four-person team, built more than 500 music-industry relationships, and delivered more than 5,000 promotional campaigns. He helped shape the festival vertical, CRM, pricing, forecasting, sales operations, and ad-tech integration without sanding the culture off the business.

~60%of JamBase’s core music revenue generated by Tanner5,000+promotional campaigns Tanner oversaw at JamBase
2011–2014FESTIVALS AT PLATFORM SCALE

Enterprise Account Executive / Music + Entertainment

Eventbrite

Build a category before the company owns it.

At Eventbrite, Tanner built the major North American festival portfolio from zero and led complex enterprise agreements across pricing, packaging, contracts, integrations, launch, renewal, expansion, and internal enablement.

$100M+gross platform sales Tanner generated at Eventbrite136 / 256 / 208%Tanner’s annual new-business quota attainment at Eventbrite
2017–2019PHYSICAL COMPLEXITY

Director of Sales / West

ShowClix

The deal still has to work when the doors open.

At ShowClix, Tanner built the West Coast enterprise territory and led complex ticketing relationships and deployments across large-scale events, touring experiences, and cultural properties. Technology, operations, onsite reality, and guest experience all met in public.

WESTenterprise territory Tanner built at ShowClixONSITEphysical-world commercial work at ShowClix
2020–2021LIVESTREAMING UNDER PRESSURE

VP / Business Development + Partnerships

StageIt

Turn emergency demand into a working platform business.

At StageIt, Tanner managed five direct reports, created the venue partnership program, sourced a major platform integration, and worked across artists, venues, pricing, payouts, technical deployment, forecasting, product, board exposure, and acquisition support.

8,000+ticketed livestreams during Tanner’s StageIt tenure$10M+paid to artists and creators during Tanner’s StageIt tenure
2014–NOWCOMMERCIAL RANGE

Founder + Principal

WYERED

Take the shape the problem requires.

WYERED works across revenue systems, partnerships and monetization, markets and GTM, and experiences. Technology, intelligence and practical AI come in where useful. The shape changes because the situations do.

Technical theater can wait in the lobby.

ZERO→ONEfrom first signal through launchHUMAN + AImodels, APIs, MCPs, agents, workflows, judgment

OPERATOR RANGE

Open the market.
Structure the deal.
Align the people.
Carry it through.

Enterprise salesStrategic partnershipsGTM + market creationPlatform commercializationLive + hospitalityAI prototypes + workflows

WYERED / NORTHERN CALIFORNIA · WORKING NATIONALLY

Build the market.
Move the room.
Wire the system.
Keep it human.

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